Ben has just written a blog post on YDN which talks about the microformats we recently added to the redesigned Kelkoo web site. As Ben explains Kelkoo now has around 27 million instances of microformats on its site, a seriously fantastic achievement. Congratulations to all the guys that made this possible: Stuart Colville, Cyril Doussin, Andrew Phillipo, Tristan Turpin and particularly Ben Ward, our resident microformats champion.
To explain one of the potential benefits of microformats he's also written a sample JavaScript widget which uses Drew McLellan's hKit microformats parser and the embedded microformats to display product information on Kelkoo based on the tags assigned to an arbitrary blog post.
